Social media can be great, but it can also be toxic. Pointing out the obvious, I know. But I have a specific reason for that. As an artist, I know how easy it is to get sucked into the world of follow for follow and what not. This is my second post on this topic, because really it just makes me sad to see people burn themselves out chasing likes, follows and fame.
The truth is, there’s a sad reality around being an artist on social media. And it’s this; for every artist who gets recognition, there’s hundreds who give up on their craft, or their aspirations to be a good or great artist, because they think no one is paying attention to their work. They think, “if no one likes my work, this means I’m no good,” or the like. This is not the case. I’m going to be blunt here, I’ve seen many great, skilled artists with very few followers on Instagram, while those with limited skill have thousands. I myself have under 300, and this used to bother me.
And then, the other day, I saw on Facebook someone griping about not being able to get above 750 followers, because people followed and unfollowed days later, and so posted her link on a few art pages for people to follow. This was responded to with the dreaded ‘follow for follow’ requests.
Now, I think what her problem was was that each person who unfollowed was formally expecting a follow in return, and so stubbornly clicked that button in protest. So many artists want something in return for their simple click of a button, and that is how it has become such a powerful action, the difference, for some, between having a day confident of one’s skill, or thinking you’re a failure because not enough people liked your latest post.
But I’ve being thinking about this during this pandemic. Afterall, if anything it has been a time for reflection, where social media has become such a prized tool for networking, what with an opportunity for small businesses to potentially thrive in the face of mass store closures. Drawing may be your income, but for those of us who just like to create, where do you draw the line?
This is how I see it;
1. Being an artist is often about reciprocation ; you’ll get a follow or a like because people like your work. Sometimes, however, it’s because they want your likes and follows in return.
2. If you draw for likes, you’re not creating for good reasons ; drawing is such a sharable, useful skill. But what is the point in doing something that ought to be relaxing, inspiring or just something that is meant to bring you joy, if you’re going to get stressed and miserable over it instead?
3. Stick to what you’re good at ; some people can pluck an idea out of their head, and put it to paper. Others can replicate a face directly with pencils. But if you have a niche, no matter how obscure it is, that will bring you much more happiness than attempting a shareable fan art piece of the latest movie character you probably don’t care about.
4. Think about turning art into your income; really think about it. Drawing day in and night out might sound like a tremendous gift, but do you really want to turn something you love into a chore? I remember when I was fourteen, having started my GCSEs at school, and I chose media instead of art. I was told this was stupid numerous times because, for me, they thought art would be an easy win. Even one of my teachers told me I wasted a GCSE. But I also love film, and thats why I chose media studies. It wasn’t wasting a qualification in anyway, and if anything, I feel I love my skill more because I have a choice in it. But customers, in short, can be crabby. Most are delightful, don’t get me wrong, but you also get the ones who don’t understand that a drawing is an interpretation, not a print out. Drawing is a honed skill with a person’s hand doing it, not a soulless computer. It takes time, resources and confidence to put yourself out there, and confidence can shatter just like that.
I’m not trying to put anyone off. In fact, I’m trying to be that pragmatic person who wants artists to keep loving what they do. If you don’t get so many likes as you thought you would, that’s okay. Van Gogh was questioned, doubted and insulted for his percieved lack of skill, and today is arguably the most celebrated artist of his generation. There’s so many of us now, and so much talent out there. Talent shouldn’t be wasted on shallow things such as likes.
Paint a Mental Picture 